Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Business leaders often are tempted to focus on strategy over culture. But the strongest companies take four key actions that deliver the best of both.
Harvard Business School professor emeritus James Heskett sums up the insights he’s gleaned in more than 30 years of studying corporate culture.
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